WASHINGTON, DC, May 8, 2013 – For the third consecutive year, rhinoplasty or nose surgery, continues to be the “most popular” facial plastic surgery procedure, according to a recent survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS).

Found to be the most common surgical procedure for both men and women under 35, and the most in-demand facial plastic surgery among men, rhinoplasty has seen a recent resurgence in interest.

So why the uptick in rhino-popularity?

“Our nose is one of the first things people see when they look at us and is very important to overall facial balance,” according to Robert M. Kellman, MD, President of the AAFPRS. “A well-done rhinoplasty can enhance overall facial features by restoring balance and symmetry. A natural-looking nose should blend harmoniously with facial features, rather than stand out as a prominent feature on your face.”

Facial plastic surgeons from around the world and members of the AAFPRS will gather in Chicago, May 8-11 to unveil the latest innovations in this leading procedure at the Advances in Rhinoplasty 2013 conference.