The International Society of Aesthetic Plastic Surgery (ISAPS) today released the results of their annual Global Aesthetic Survey for procedures completed in 2016, which showed an overall increase of 9% in surgical and non-surgical cosmetic procedures within the past twelve months.

Ranking of the World’s Top Ten Countries for Cosmetic Procedures

The top five countries – USA, Brazil, Japan, Italy and Mexico – account for 41.4% of the world’s cosmetic procedures, followed by Russia, India, Turkey, Germany and France.

Ranking Country Total number of procedures % of World-Wide Total
1 USA 4,217,862 17.9%
2 Brazil 2,524,115 10.7%
3 Japan 1,137,976 4.8%
4 Italy 957,814 4.1%
5 Mexico 923,243 3.9%
6 Russia 896,629 3.8%
7 India 878,180 3.7%
8 Turkey 789,564 3.3%
9 Germany 730,437 3.1%
10 France 517,731 2.2%

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The Fastest Growing Cosmetic Procedures

In 2016, Labiaplasty showed the largest increase in number of procedures from 2015, with a 45% rise, followed by the Lower Body lift which increased by 29%, the Upper Body Lift and Breast Augmentation using Fat Transfer both demonstrating equal growth at 22%, and the Buttock Lift increasing by 20%.

The Most Popular Cosmetic Surgical Procedures

Breast Augmentation continued to be the world’s most popular cosmetic procedure, accounting for 15.8% of all surgical procedures, followed by Liposuction (14%), Eyelid Surgery (12.9%), Rhinoplasty (7.6%) and Abdominoplasty (7.4%). The least popular cosmetic surgery in 2016 was penile enlargement, which also saw the largest decrease in number of procedures (-28%).

The most popular non-surgical procedures continue to be injectables with Botulinum Toxin ranking at number one at 4,627,752 procedures (a 7% increase over the past 12 months).

The Gender Difference

Women continue to drive the demand for cosmetic procedures, accounting for 86.2%, or 20,362,655 cosmetic procedures worldwide. The five most popular procedures requested by women are Breast Augmentation (Silicone Implant), Liposuction, Eyelid Surgery, Abdominoplasty and Breast Lift.

In 2016, men accounted for 13.8% of cosmetic patients with 3,264,254 procedures performed worldwide. Their top five cosmetic procedures requested by men are Eyelid Surgery, Gynecomastia, Rhinoplasty, Liposuction and Hair Transplant.

President of ISAPS, Dr. Renato Saltz, comments, “These results confirm something that most board-certified plastic surgeons already knew – that the demand for cosmetic procedures is stronger than ever. Around the world, we are seeing record numbers of patients looking to take advantage of the latest innovations in cosmetic surgery to look and feel better about themselves.”